Amazon Lost 16% of Its Active Sellers. Here’s Who Took Their Customers.
Amazon’s active sellers fell 16% while traffic grew. A data-driven look at who is winning in 2026: concentration, the AI shelf, ads, and multichannel.
Amazon Now Has Three Shelves. Most Sellers Are Only Stocking Two.
Amazon’s AI assistant picks 63.9% of its recommendations from outside the organic top 10. Here’s what the third shelf means for Amazon sellers in 2026.
Amazon Now Has Three Shelves. Most Sellers Are Only Stocking Two.
New 2026 data shows 63.9% of Amazon AI assistant picks fall outside the organic top 10. Here’s what the third shelf means for how you sell on Amazon.
What Changed About Amazon Selling When Rufus Became Alexa for Shopping
Rufus is now Alexa for Shopping. Here’s how Amazon’s AI assistant builds answers, picks products, and what sellers should change in their listings in 2026.
Amazon Has 16% Fewer Sellers and More Shoppers Than a Year Ago. Here’s Who Is Winning the Gap.
Active Amazon sellers fell 16% while traffic grew. What the 2026 data shows about concentration, AI discovery, and who actually wins on Amazon now.
Amazon Lost 84,000 Active Sellers in 14 Months. Here’s Who Is Winning What They Left Behind
Amazon’s active U.S. seller count fell from 584K to 500K while traffic per seller rose 25%. Here’s what the 2026 data says about who wins and why.
Amazon Now Has Three Shelves — and Search Rank Only Gets You Onto Two of Them
A 2026 study found 63.9% of Amazon AI assistant picks sit outside the organic top 10. Here’s what the third shelf means for how you sell on Amazon.
Who Reads Your Amazon Listing First Now? Selling Through Alexa for Shopping After the Rufus Rebrand
Rufus is now Alexa for Shopping. Here’s how Amazon’s AI assistant builds answers and how sellers should rework listings, reviews, and Q&A in 2026.
The Third Shelf: Why Amazon’s AI Assistant Ignores Your Search Rank — And How Sellers Get Recommended Anyway
63.9% of Alexa for Shopping picks fall outside the organic top 10. What Amazon’s AI shelf means for sellers in 2026, and how to earn recommendations.
Who Is Actually Reading Your Amazon Listing Now? Selling to Alexa for Shopping in Q4 2026
Rufus is now Alexa for Shopping. Here’s how Amazon’s AI assistant reads listings, reviews, and Q&A — and how sellers should adapt before Q4 2026.