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Tag: Commission Structure

The Profit Gap in Affiliate Management: Why GMV Is Lying to You (And What to Measure Instead)

Split infographic showing GMV of $2.4M on one side versus actual net profit of $145K after affiliate costs on the other — illustrating the profit gap in affiliate marketing

GMV doesn’t reveal if your affiliate program is profitable. Learn the profit-first measurement framework top affiliate managers use to track real ROI in 2026.

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