What is frustration free packaging at amazon: Certification, Benefits, and Steps

Picture this: your customer just got their package. Are they grabbing scissors, fighting with those awful plastic clamshells and a web of wire ties? Or are they sliding open a simple, recyclable box in a matter of seconds? That's the entire idea behind Amazon’s Frustration-Free Packaging (FFP). It’s a full-blown certification program aimed at slashing […]