Mastering affiliate marketing vs influencer marketing: A DTC Brand Guide
At first glance, affiliate and influencer marketing can seem pretty similar. But when you get down to it, they operate on completely different principles. The easiest way to think about it is this: affiliate marketing is transactional, while influencer marketing is all about relationships. Affiliates get paid for driving a specific action, usually a sale. […]
Amazon DSP Advertising Your Complete Guide for DTC Growth
If you think of your standard Amazon Sponsored Ads as a well-placed kiosk inside the world's biggest shopping mall, you're on the right track. It’s fantastic for grabbing shoppers who are already in the store, credit card in hand. Amazon DSP (Demand-Side Platform) is a whole different ballgame. Forget the kiosk—now you own billboards on […]