Why Bath & Body Works Waited This Long to Join Amazon — And What the $60–80M Gray Market Tells Us About Brand Control
Bath & Body Works joined Amazon in Feb 2026 to reclaim $60-80M in gray market sales. Here’s what it reveals about brand control, Buy Box strategy, and when to join Amazon.
Your Guide to Mastering Amazon Global Selling
Imagine your online store suddenly opening its doors in over 20 countries. Literally overnight, millions of new customers who have never heard of your brand can suddenly find and buy your products. That’s the real power behind Amazon Global Selling, a program that essentially acts as your passport to international ecommerce. It lets you list […]